We Probably All Could Use More Fiber

But is sugar-sweetened cereal the best way to get more of it in our daily diet?
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One of the largest and loudest leaps onto the fiber bandwagon will take
place Thursday when Kellogg
(K) announces
plans to pump fiber into most of its cereal line.

Some 80% of Kellogg cereals will have at least 3 grams of fiber per serving
by the end of 2010. That may sound small, but foods with 3 grams are rated a
good source of fiber by the government. The fiber boost begins in August
with kid-targeted cereals Froot Loops and Apple Jacks.

The move is expected to rock the packaged foods industry, which is under
pressure from consumers and lawmakers to boost food quality. The industry
has recently begun embracing fiber-fortified products at warp speed.

New products touting higher fiber are rolling out at a record clip in 2009,
with 6.5% of new foods making such a claim through the month of May, reports
Datamonitor, the research specialist. Marketers from Dannon to Kraft have
introduced fiber-enriched products this year.

Fiber is the top-ranked item that consumers are asking Kellogg to add to kid
cereals, says Jose Alberto Duenas, vice president of U.S. cereal marketing.
The number of consumers who check fiber content on nutrition panels grew to
52% last year, vs. 42% in 2006, reports the International Food Information
Council.

Rest of article HERE.

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What about eating naturally high fiber foods, teaching your children to enjoy fruits & vegetables and whole grains (rather than more processed foods). Lead by example. Enjoy real food.